Please don’t be afraid of ingredient lists you can’t pronounce - this is a misnomer. Government guidelines require all ingredients to be listed in INCI format so that customers can properly identify ingredients and make informed decisions. 

Most soap and anhydrous (without water) products do not require preservatives. However, all other products containing water absolutely must. I will not risk the safety of my customers for the sake of label appeal. These days, many natural or near natural preservatives exist and I am very selective about the ones I choose for my products. Please feel free to look into the ingredients I use - they have been chosen very carefully and I am proud of my choices. If you have any questions, I am here to help.